Napkin
Distribution agency for AI companies
- Community votes
- 0
- DR by Ahrefs
- 46 −1 (down) since last check
Ahrefs Domain Rating tasted 17 Oct 2026, recipe changed 15 Oct 2026.
Napkin metrics
On the menu for bynapkin.com: Ahrefs Domain Rating and Majestic link data, with the change since the last tasting.
- Domain Rating
- 46
- −1 (down) since last check
- Trust Flow
- 21
- no change since last check
- Citation Flow
- 28
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- Referring domains
- 488
- no change since last check
- External backlinks
- 3,122
- no change since last check
Ahrefs Domain Rating tasted 17 Oct 2026, recipe changed 15 Oct 2026. House topic: Business/Business Services (21). Majestic tasted 9 Oct 2026, recipe changed 9 Oct 2026. Majestic serves the link data. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Napkin's address on the web
We read this from the registry's RDAP record on 16 Oct 2026, 14:16 UTC.
- Domain age
- 2 years
- Registered
- Expires
- Registrar
- Porkbun LLC
- DNSSEC
- Not signed
Napkin is a distribution agency specializing in UGC, Reddit growth, GEO (Generative Engine Optimization), and coordinated product launches for AI companies and
About the shop
Napkin: the homepage
Napkin is a distribution agency built by operators who have worked inside AI companies. The company runs four integrated channels: user-generated content (UGC) on TikTok, Instagram, and YouTube Shorts sourced from creators who can demo software; Reddit growth through subreddit posting, comment strategies, and community relations; GEO (Generative Engine Optimization) to increase visibility in ChatGPT, Claude, Perplexity, and Google AI Overviews; and coordinated launches across Product Hunt, AppSumo, AI directories, and social platforms.
Napkin sources and briefs vetted creators specifically for AI-buyer audiences, handling multi-platform deployment with earned media value reporting and usage rights for paid ads. The Reddit service includes a 14-day account warm-up, title pattern analysis from 496 posts, comment-hunt strategies, and shadowban prevention.
The company has open-sourced resources including a Reddit SEO guide, a directory of 79 startup submission sites, and 11 free tools. Services are customized by stage, with pricing scoped to creator volume and engagement scope rather than cookie-cutter packages.
On the counter
- 14-day Reddit account warm-up to prevent shadowbans
- Creator script approval before shooting and deployment
- Earned media value (EMV) reporting for creator content
- 60-day paid usage rights for creator content on Meta and TikTok ads
- Creator vetting for SaaS interface demonstration capability
Pricing
Pricing model: Contact for pricing
Compare and explore
See the alternatives to Napkin, more in Marketing agencies or startups in United States.
Ask at the counter
How many creators does an engagement include per month?
Creator volume depends on company stage. Pre-seed engagements typically include 3-5 creators per month with multi-platform cuts, while Series A and later typically receive 8-12 creators. Packages are customized rather than standardized.
What happens if a creator doesn't perform well?
Napkin replaces underperforming creators. Most creators land in the average performance range on the first piece; outliers emerge after the initial deployment. Napkin covers the cost of replacement creator briefs if underperformance was due to their sourcing decision.
Do I own the creator content produced?
The standard package includes 60-day paid usage rights, allowing clients to rerun winning content as paid ads on Meta and TikTok. Perpetual ownership rights are available at additional cost but most clients do not require them.
Is Reddit traffic from the guide strategies actually effective for converting visitors?
Reddit traffic has a lower click-through rate than paid ads but dramatically higher conversion rates. A well-placed Reddit post is one of the highest-leverage SEO assets you can create.
How long does it take to see results from Reddit distribution?
First useful traffic typically arrives 7-14 days after a solid post in the right subreddit. Compounding traffic from indexed comments builds over 3-6 months as Reddit content ranks in Google and gets cited by LLMs.
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